Plia Parasols launches to UK market with PR Dispatch
500,000
total audience reach within the first 3 months
10+
pieces of coverage secured within the first 3 months
£10,000+
saved during the first quarter with in-house PR management
Bigger brand presence
Securing features early in the brand stage, Plia Parasols strengthened their organic marketing efforts, gaining traction and expanding audience reach.
A strong rapport within the UK
With no PR experience, the brand secured coverage in 10 publications within the first 3 months— including Monocle, ELLE Decoration, and SheerLuxe.
Controlled Messaging
Handling PR in-house from the start has given the brand greater control over its messaging and the flexibility to rapidly adapt.
Own press relationships
Thanks to PR Dispatch insights and contacts, the brand stands out in busy inboxes, building lasting connections with editors.
“Sorry, not sorry. We’re genuinely touched by the amount of love our parasols have received from the magazine editors. You can’t pick up a magazine these days without seeing a Plia Parasol.”
alex sudron, founder
PLIA PARASOLS
@pliaparasols
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