Taste is often seen as subjective and personal. But what happens when it becomes part of a larger trend? How do we know if we genuinely like something or if we’re just following what the algorithm suggests?

Jonathan Lundy, CEO of Gymfluencers joined us for an expert session on affiliate marketing. He covered what affiliate marketing is, how to set it up, and how it can generate more press coverage.

Timing is everything in PR. It can make or break whether a story gets picked up or shelved. To get the timing right, you need to understand when magazines plan and publish their content.

Brand collaborations can be powerful—when done right. In this blog, PartnerUp's co-founder shares expert tips to make sure your partnership hits the mark.

To stay ahead, trend reports like Pinterest’s are a goldmine. Let’s dive into the standout trends for autumn 2024 and how to use them in your PR.

Say hello to Good Tuesday; stationery brand, PR Dispatch member, certified B Corp - and nailing their PR.

From coverage in Women’s Fitness in March to Cosmopolitan in September, Davy J shows us that every brand can secure press all year round.

Brat is out and there is a new trend in town. Very mindful, very demure, is in. Here’s our take on trends and when to jump or run.

Christmas gift guide coverage is a surefire way to get those tills ringing at Christmas. It’s your chance to reach new audiences and build trust by being featured alongside top brands in major publications.

Brat summer is taking over, and that apple, lime slime green is flooding our feeds, but what is brat summer and why are brands so keen to jump onto it?

The insider tips from a magazine editor so you can maximise Christmas gift guide coverage and stand out during Q4.

While July might seem early to be thinking about Christmas, savvy eCommerce brands know that securing media coverage for Christmas gift guides starts months in advance. 

The day of socks and fragrance gift sets will soon be upon us, which means it is time to start pitching for Father’s Day and getting your brand featured in the press.

AI is one of the most incredible and intuitive tools we have at our fingertips to make PR and pitching easier. This is how to use ChatGPT for your PR strategy. 

Press releases are out and PR strategy is in. Here’s everything you can be doing instead of writing a press release to generate more results.

Brand is not a logo, a pitch deck, or a paragraph about the founder. A brand is a story, and this is how to craft one that the press will want to feature.

Are media monitoring tools worth it? We’ve done the research for you, so you don’t have to, rounding up some of the most popular ones out there.

In 2022, a PR agency told Aimee Smale that OddMuse wasn’t interesting enough, which led her to make the decision to take PR in-house - the best move for the brand.

In an age where we are seeing more artificially generated content, this is how brands keep their feet planted on the ground.

This is how REFY became a household name and burst onto the PR scene overnight, and now they dominate the headlines.