Journal
Regular advice on how to advocate for your product with all the passion and purpose it deserves.
5 eCommerce founders nailing their personal brand
See how five eCommerce founders are nailing their LinkedIn presence and using it to create real connections and business wins.
What the press is looking for and how to get PR results in 2025
Rachel Edwards, Style & Interiors Editor at Country Living and House Beautiful, hosted an exclusive PR workshop for our community, sharing her insights on what makes a PR pitch stand out. Keep reading for key takeaways that will help you write pitches that get noticed and boost your PR results.
Why a flexible, in-house PR strategy works best for mid-sized brands
A flexible in-house PR approach offers control, reduces costs, and provides the agility to thrive in today’s fast-paced media landscape. Discover how brands secured top-tier coverage without hefty agency fees.
3 reasons why PR is a 2025 must-have
As we look ahead to 2025, PR is no longer optional - it’s the key to driving awareness, building trust, and boosting online visibility. Discover how effective PR can give your brand the edge over the competition.
Top PR mistakes brands make at year-end - and how to avoid them in 2025
Year-end PR mistakes can cost your brand valuable opportunities, but with the right strategy, they’re avoidable. From long-lead planning to using social proof, this is how you can set the stage for a strong 2025.
Agency vs. in-house PR: What’s right for your eCommerce brand in 2025?
PR remains a crucial driver of growth in 2025, but staying ahead means adapting to the changes. This blog post breaks down the pros and cons of agency vs. in-house PR to help you decide which approach best supports your brand’s goals in the year ahead.
Why we're cancelling Christmas (and why it’s good news)
We’re making a bold move with our Christmas Gift Guide Access in 2025. Why? Because PR success isn’t just seasonal. Discover why we’re “cancelling Christmas” and how it sets you up for year-round coverage.
How to maximise UK sales during the General Product Safety Regulation (GPSR) EU eCommerce chaos
Starting 13 December 2024, the new EU General Product Safety Regulation (GPSR) could limit eCommerce brands’ access to the EU market. This post explores what the change means for product-based businesses and offers strategies to maximise UK sales during the transition.
Are algorithms ruining personal taste?
Taste is often seen as subjective and personal. But what happens when it becomes part of a larger trend? How do we know if we genuinely like something or if we’re just following what the algorithm suggests?
How to get more press coverage using affiliate links
Jonathan Lundy, CEO of Gymfluencers joined us for an expert session on affiliate marketing. He covered what affiliate marketing is, how to set it up, and how it can generate more press coverage.
Magazine lead times: What’s a lead time and how to work with them
Timing is everything in PR. It can make or break whether a story gets picked up or shelved. To get the timing right, you need to understand when magazines plan and publish their content.
3 steps to a successful Brand x Brand Collaboration
Brand collaborations can be powerful—when done right. In this blog, PartnerUp's co-founder shares expert tips to make sure your partnership hits the mark.
How to use seasonal trends to shape your PR strategy
To stay ahead, trend reports like Pinterest’s are a goldmine. Let’s dive into the standout trends for autumn 2024 and how to use them in your PR.
This is how one brand secured 14 pieces of coverage in 3 months
Say hello to Good Tuesday; stationery brand, PR Dispatch member, certified B Corp - and nailing their PR.
PR Myth: Seasonal brands can’t get press all year round
From coverage in Women’s Fitness in March to Cosmopolitan in September, Davy J shows us that every brand can secure press all year round.
Goodbye Brat, hello Demure
Brat is out and there is a new trend in town. Very mindful, very demure, is in. Here’s our take on trends and when to jump or run.
The key to landing Christmas coverage
Christmas gift guide coverage is a surefire way to get those tills ringing at Christmas. It’s your chance to reach new audiences and build trust by being featured alongside top brands in major publications.
We’re cancelling brat summer - here’s why.
Brat summer is taking over, and that apple, lime slime green is flooding our feeds, but what is brat summer and why are brands so keen to jump onto it?
Three tips from an editor on how to get into the Christmas gift guides
The insider tips from a magazine editor so you can maximise Christmas gift guide coverage and stand out during Q4.
Borrow everything Lucy and Rosie know about Christmas in July
While July might seem early to be thinking about Christmas, savvy eCommerce brands know that securing media coverage for Christmas gift guides starts months in advance.