You don’t need a huge product range to get press coverage – one strong product, pitched well, can land features again and again.

Press images can make or break your chances of getting featured. Here’s the ultimate guide to the imagery you need to stand out and secure coverage.

The difference between a skipped email and a press feature often comes down to the hook. Here’s how to uncover angles and write hooks that make your pitches stand out.

Want your product in Stylist Magazine’s Christmas gift guide? We spoke with Deputy Editor Tom Gormer, who shared exactly what makes a pitch stand out and when you should start pitching.

Summer is a slower season for many brands, but it’s the perfect time to sharpen your PR. Refine your strategy, test new angles and start pitching for Christmas before the rush begins.

PR has picked up a bit of an intimidating reputation, but it doesn’t have to be that way. With the right tools, eCommerce brands can land coverage without the mystery (or the agency price tag).

Want your products in Christmas, Valentine’s or Mother’s Day gift guides? Here’s a practical breakdown of what to include in your pitch – and examples from brands who’ve made it happen.

PR isn’t just about visibility — it’s a long-term trust-building tool that drives consistent sales. In this post, learn how to turn every press feature into lasting growth through smart amplification, storytelling, retargeting, and evergreen marketing.

Pitching alone isn’t enough. If your brand isn’t press-worthy, even the best outreach won’t land. In this post, learn what makes a brand truly feature-ready — from solving real problems to aligning with trends and building long-term media visibility.

Getting into a Christmas gift guide takes more than a good product; it’s about timing, preparation and knowing how to pitch. This guide shows you exactly how to maximise your chances of securing festive press.

Press coverage can be a powerful growth tool for homeware and interiors brands — but only if it’s done strategically. This guide breaks down exactly how to pitch your products into the right interior features, trend roundups, and lifestyle articles to grow visibility, trust, and sales.

Want to get your food or drink brand featured in top publications like Stylist, The Times or Delicious? This blog walks you through the five steps successful brands follow to secure coverage.

Wondering whether to invest in paid ads or PR? This guide breaks down the pros and cons of gift guide PR vs. paid advertising for eCommerce brands — including costs, ROI, and why combining both strategies delivers the best results.

Christmas PR can be the difference between huge visibility and zero coverage. In this post, we reveal the five most common mistakes brands make with festive pitching — and exactly how to avoid them so you can land real, high-impact gift guide features this year.

While July might seem early to be thinking about Christmas, savvy eCommerce brands know that securing media coverage for Christmas gift guides starts months in advance. 

The insider tips from a magazine editor so you can maximise Christmas gift guide coverage and stand out during Q4.

Christmas gift guide coverage is a surefire way to get those tills ringing at Christmas. It’s your chance to reach new audiences and build trust by being featured alongside top brands in major publications.

We’re making a bold move with our Christmas Gift Guide Access in 2025. Why? Because PR success isn’t just seasonal. Discover why we’re “cancelling Christmas” and how it sets you up for year-round coverage.

Want to see your products featured in this year's Christmas gift guides? Discover how four eCommerce brands secured press coverage in 2024 by starting early, pitching smart, and understanding what makes editors say "yes."

Affiliate links are now essential for eComm brands looking to land press coverage in 2025, but choosing the right platform matters. This guide breaks down Skimlinks, Awin, and Everflow to help you find a budget-friendly affiliate setup that supports your PR strategy.