AI is changing the way shoppers discover brands and products, and earned media is now a key factor in being found. Find out why in this blog post.

Convert your December press mentions into January sales with a few simple steps. This guide shows you how to keep the PR momentum going.

2026 is packed with opportunities – if you know when they happen. Our key PR, marketing and sales dates help you map out campaigns around national days and seasonal themes customers care about, and editors love

Is your PR ready for 2026? Do a quick health check – nail down your media contacts, fine-tune your brand story and get set on your goals for Q1.

Think your product photos and branding do all the heavy lifting? Not quite. Your product descriptions can make or break your chances with both the press and customers.

From gift guides to seasonal stories, November is packed with opportunities for brands that know how to pitch smart. Get your story in the right hands before the calendar year ends.

Every brand has a story to tell. Discover how to pitch ideas editors love, and turn your brand into part of the stories people want to read.

You’ve seen them – “best woolly jumpers” or “top skincare buys under £30.” Round-up press features are a goldmine for eCommerce brands. Here’s how to get featured in them.

Get your products into shopping features without the stress. Find out how to pitch editors, target style lists, gift guides, and seasonal roundups, and get your brand noticed.

When the press talks about your brand, people listen. Discover how doing PR in-house can increase conversions, support SEO and make your products stand out.

Finding the right press contacts for Christmas gift guides doesn’t have to be a guessing game. Here’s how to reach the editors who actually decide what makes it into the features.

AI is a useful tool, but it can’t track real-time press features. We tested ChatGPT on UK PR – and the results might surprise you.

With a little repurposing, one feature can turn into 20 pieces of content that keep working for your brand long after the article goes live.

You don’t need a huge product range to get press coverage – one strong product, pitched well, can land features again and again.

Press images can make or break your chances of getting featured. Here’s the ultimate guide to the imagery you need to stand out and secure coverage.

The difference between a skipped email and a press feature often comes down to the hook. Here’s how to uncover angles and write hooks that make your pitches stand out.

Want your product in Stylist Magazine’s Christmas gift guide? We spoke with Deputy Editor Tom Gormer, who shared exactly what makes a pitch stand out and when you should start pitching.

Summer is a slower season for many brands, but it’s the perfect time to sharpen your PR. Refine your strategy, test new angles and start pitching for Christmas before the rush begins.

PR has picked up a bit of an intimidating reputation, but it doesn’t have to be that way. With the right tools, eCommerce brands can land coverage without the mystery (or the agency price tag).

Want your products in Christmas, Valentine’s or Mother’s Day gift guides? Here’s a practical breakdown of what to include in your pitch – and examples from brands who’ve made it happen.