How Roasting Party saves nearly £50k a year in agency fees with PR Dispatch
90%
Saved per year VS. PAYING AN AGENCY
4 million+
AUDIENCE REACHED THROUGH SHEERLUXE ARTICLE ALONE
50%
PR time cut in half each week by keeping it in-house
The power of brand-led PR: Scaling the business without scaling the budget
Rooted in Australia’s coffee scene, Roasting Party’s founder Kirby wanted to bring the laid-back culture and exceptional taste he grew up with to the UK.
Twelve years on, Roasting Party has built a loyal following by keeping things simple: Great coffee, without the snobbery.
With their Fractional Head of Brand leading the way, they’re now securing coverage in print and online UK publications – getting their name in front of the right people, without the agency price tag.
And with two London stores, PR plays a crucial role in driving foot traffic and expanding broader brand awareness.
COVERAGE THAT PUTS THEM ON THE MAP
National press features have boosted their profile, helping them stand out in a crowded market and reach new audiences beyond their loyal customer base.
With agency quotes coming in at £4k per month, they chose a more cost-effective route with PR Dispatch. By running PR in-house, they’re saving almost £50k a year – money they can reinvest back into the brand.
£50k+ saved SO FAR in agency fees
INTEGRATED PR FOR BIGGER RESULTS
PR is now integrated with marketing, supporting campaigns, generating buzz around product launches and amplifying the brand across all channels.
confidence and control
Their Fractional Head of Brand had previously managed agencies but was new to doing PR herself – writing releases, pitching to editors and building media relationships. Now, she feels fully equipped to own the process.
“I would wholeheartedly recommend any DTC brands become part of the PR Dispatch community. With great training available (and updated constantly) and direct access to editors and journalists in many key online & IRL publications, you can take your PR into your own hands, fully empowered.
Plus, support from the PR dispatch team whenever you need it. We are delighted with the amount of coverage we have secured since onboarding a year ago.”
ROISIN WITORT, FRACTIONAL HEAD OF BRAND
Powering teams to be the PR experts
Having been on both sides, we know that PR is most powerful when done
by your own team. But we’ll let you decide for yourself.