Journal
Regular advice on how to advocate for your product with all the passion and purpose it deserves.
Press releases for eCommerce: When to send them and how to get results
Press releases: Do you really need one? Most of the time, strategic pitching is the way to go - but in some cases, a press release can help. Find out when and how to use them effectively.
What the press is looking for & how to get PR results in 2025
If your pitches are getting ghosted or you’re not sure what makes an editor care, this is your must-read guide. With exclusive insights from real editors, we’re breaking down exactly what the press is looking for in 2025.
Why copying marketing tactics won’t make you the next Monzo
Brands like Monzo and Duolingo have built strong identities with bold marketing, but success doesn’t come from imitation. Let’s look at what makes their approach stand out - and why your brand needs to do its own thing.
How Bold Bean Co is reaching icon status
From day one, Bold Bean Co have had one clear mission: to make people obsessed with beans. And it’s working. But how did they get here? Discover how the brand has become one of the most exciting brands in the food and drink space.
5 eCommerce founders nailing their personal brand
See how five eCommerce founders are nailing their LinkedIn presence and using it to create real connections and business wins.
What the press is looking for and how to get PR results in 2025
Getting advice from a magazine editor who reviews hundreds of PR pitches daily? Invaluable. Keep reading for insights that will help you write pitches that get noticed and boost your PR results.
Why a flexible, in-house PR strategy works best for mid-sized brands
Want more control over your PR, lower costs and the flexibility to stay ahead in today’s fast-moving media world? Check out how brands have landed top-tier coverage without those hefty agency fees.
3 reasons why PR is a 2025 must-have
Looking ahead to 2025, PR isn't just a nice-to-have - it’s essential for building trust and visibility, and getting your brand noticed. Find out how smart PR can give your brand that winning edge over the competition.
Top PR mistakes brands make at year-end - and how to avoid them in 2025
Year-end PR mistakes can cost your brand valuable opportunities, but with the right strategy, they’re avoidable. From long-lead planning to using social proof, this is how you can set the stage for a strong 2025.
Agency vs. in-house PR: What’s right for your eCommerce brand in 2025?
PR remains a crucial driver of growth in 2025, but staying ahead means adapting to the changes. This blog post breaks down the pros and cons of agency vs. in-house PR to help you decide which approach best supports your brand’s goals in the year ahead.
How to maximise UK sales during the General Product Safety Regulation (GPSR) EU eCommerce chaos
Starting 13 December 2024, the new EU General Product Safety Regulation (GPSR) could limit eCommerce brands’ access to the EU market. This post explores what the change means for product-based businesses and offers strategies to maximise UK sales during the transition.
We tried three media monitoring tools, so you don’t have to.
Are media monitoring tools worth it? We’ve done the research for you, so you don’t have to, rounding up some of the most popular ones out there.
Elevate your eCommerce imagery
Strong press imagery can be the standout feature that secures your coverage. A picture speaks a thousand words so here’s how to hit your word count.
Three reasons why the press aren’t picking up your pitch
With over 25 years in the PR industry, we’re sharing the three most common reasons why your press pitch has gone unanswered.
How the press are pivoting and showing indie brands their support
Testing times call for new strategies for everyone. Press included.
But how are the publications adapting? Here we give you the latest lowdown.
Your lockdown reading list to unleash your brand's PR potential
Lockdown means that many of us have a lot more free time on our hands so we’ve gone through the archives to find over 30 webinars, podcasts, articles and videos from Rosie and the PR Dispatch team that will not just keep you occupied but will also give you all of the knowledge and confidence you need to take your business through the COVID-19 pandemic and beyond.
How to create images for press without leaving the home
While it’s not business as usual, small businesses will still need to do what we can to keep our PR and marketing going. With press producing more online content than ever and showing their support for indie brands, having the right images in place or being able to produce them as and when they’re requested will help increase your chances of being featured.
Brands you need to visit at Spring Fair 2020
With only two days to go, we’ve rounded up our must-see brands exhibiting at the trade show. Read on to find out who we think you should visit.
Things you only know as a... Brand Copywriter
Ever wondered what a copywriter really does? We speak to Charlotte, Founder of Media Luxe who lets us in on her top 3 insider scoops on what is really means to be a brand copywriter.
Should I be doing a trade show?
From industry insights and networking to brand feedback and market testing, trade shows can be a great way to grow your business and showcase your products in a beneficial environment. Before committing to one, identify whether exhibiting at a show is the right move for your brand at this stage or not. To help you out, we’ve pulled together a few things to consider and look out for.