Personal branding isn’t just a buzzword - it’s a powerful tool for growth. It helps you stand out and open the door to new opportunities.

Rather than promoting yourself, personal branding is about creating a presence that reflects who you are and the value you bring. When done right, it can lead to real possibilities - PR results too.

Having a strong online presence really amps up your PR results. When you’re part of real-time conversations, you’re not just staying in the loop - you’re showing up as a leader in your space. Journalists will start to see you as the face of a brand that’s relevant and worth paying attention to. And since the press is hanging out on social media too, your public relations strategy gets a major boost all around.

So, what does personal branding look like in action? It’s about sharing your wins - whether that’s landing new stockists, earning magazine features, launching new products or snagging awards. It’s also about sharing industry insights, discussing challenges and engaging with others’ content.

By doing this, you can:

Raise your visibility, making you noticeable to both the press and your industry.
Position yourself as a thought leader within your niche.
Build trust and establish yourself as an expert people want to hear from.

But what makes a great personal brand? In this post, we put the spotlight on five eCommerce founders who are absolutely nailing it on LinkedIn. Let’s take a closer look.

1. Amelia Christie-Miller, Bold Bean Co

Bold Bean Co. is on a mission to make beans cool - and it’s working. The brand has quickly become a foodie favourite, with founder Amelia Christie-Miller at the helm. She’s a great example of how to authentically document your brand’s journey. Following Amelia and her team at Bold Bean Co feels like being part of the journey too, making you root for them every step of the way.

2. Luke Hemsley, Wednesday Domaine

A fascinating behind-the-scenes into the growth of a non-alcoholic brand. Wednesday Domaine knows the power of storytelling, and Luke Hemsley brings that same energy to LinkedIn. From industry insights to big moments - like their first supper club and a session at Jamie Oliver HQ - his posts keep followers informed and engaged. And consistently delivering value.

3. Bethan Higson, Mother Root

Bethan’s engaging posts provide an insightful look at building Mother Root. With their recent rebrand, she’s using LinkedIn to share the story, highlight key moments and keep the industry up to date. By offering insights into the brand’s evolution, she’s not just increasing awareness - she’s bringing her audience along for the ride.

4. Pip Murray, Pip & Nut

Pip & Nut is the UK’s fastest-growing nut butter brand, with over 3,000 stockists across the UK and Ireland. Founder Pip Murray, a trailblazer in the nut butter world, has been in the game for over 10 years. She openly shares her expertise, offering valuable lessons in scaling a brand. From new stockists and product launches to sustainability initiatives, Pip keeps her audience in the loop.

5. Victoria Prew, Hurr

Victoria, co-founder of HURR Collective, is on a mission to build the UK’s leading wardrobe rental platform. She shares both the challenges and triumphs along the way, recently launching her newsletter, Thriving in Chaos, where she dives into everything she’s learning throughout the journey. It’s not just about sharing insights - it’s a space for real, open conversations.

These five eCommerce founders are leading by example, showing how personal branding can fuel not just the growth of a business, but the entire journey. Whether it’s through behind-the-scenes content, industry insights or personal stories, they’re creating authentic and valuable connections with their audiences.

The key takeaway here? Personal branding is all about showing up authentically, sharing your journey, and adding value. When done right, it’s a powerful way to build trust, establish authority and attract both media attention and new opportunities.

Ready to start building your personal brand? Focus on sharing your story in a way that resonates, positioning yourself as a leader in your field.

With our Pro plan, you’ll get access to our Personal Brand Framework, designed to help you build a strong presence that supports your PR goals and objectives and drives better PR results.

Want to see how it works? Watch our 3-minute PR platform demo here. to discover how we can help you take control of your public relations in-house - no PR agency needed.