How Bold Bean Co is reaching icon status
Credit: @boldbeanco
Bold Bean Co is everywhere right now. From supermarket shelves to magazine spreads, they’ve become the brand that’s making beans cool again.
Their recent feature in The Sunday Telegraph, where they were dubbed “the new rockstars,” is just the latest in a series of wins that prove they’re more than just another food brand.
Founder Amelia Christie-Miller summed it up perfectly on LinkedIn:
"Who’d have thought a jar of beans would become a cultural statement and something to be a groupie of?"
But this didn’t happen by chance.
Credit: www.telegraph.co.uk
A brand with a clear mission
From day one, Amelia and her team have had one simple but powerful goal: make people obsessed with beans. Everything they do - whether it’s their website, marketing, press coverage or personal branding on LinkedIn—tells the same story, loud and clear.
And it’s working.
The power of a strong narrative
One of the biggest reasons Bold Bean Co. has gained such traction is their ability to craft and stick to a strong brand narrative. Their messaging doesn’t just talk about beans as an ingredient - it turns them into something aspirational, exciting, and culturally relevant.
They’ve positioned themselves as more than a food brand; they’re a lifestyle choice. A brand that people genuinely want to be a part of. This is evident in how they engage with their audience, the way they showcase their product and how they present themselves in the press.
Press, social media & personal branding - all working together
Bold Bean Co.’s rise to prominence isn’t just about having a great product - it’s about how they communicate their story. Their press coverage has been carefully aligned with their messaging, reinforcing their brand identity. Features in major publications like The Sunday Telegraph and The Times validate their credibility while reaching a wider audience.
But they don’t just rely on traditional media. Their founder, Amelia, has built a strong personal brand on LinkedIn, consistently sharing insights, brand wins and behind-the-scenes moments that help humanise the business. This mix of earned media, social media engagement and direct brand storytelling has created a perfect storm of visibility and trust.
Becoming an iconic brand
In our opinion, Bold Bean Co. has reached the kind of brand recognition that food startups dream of. They’ve become part of the cultural conversation.
As James Byrne put it so well in Brandingmag, being culturally relevant is “not how brands look, but the actions they take, the things they communicate, and the way they communicate them.”
And that’s exactly what Bold Bean Co. is getting right.
The takeaway: Own your message
The real lesson here? Brand consistency and a strong message matter. Bold Bean Co. is proof that when you own your message - when you repeat it, refine it and shout about it from every platform - the press (and your audience) take notice.
They’ve turned a great product into something exciting. They’ve built a loyal following. And they’ve established themselves as a leader in their category.
And that’s how brands become icons.
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